The music industry's most
fearless creative strategist.

As a creative, AM Sharma has worked with and developed strategy for the biggest names in music. As an executive AM has negotiated, structured and facilitated over $100 million in deals and transactions with some of the worlds biggest companies and virtually all notable record labels.

SUBMIT MUSIC

Spectators pay. Players get paid.

THE FULL STORY.

From selling beats to make it through University, to negotiating million dollar deals for the biggest artists and labels in the world, AM Sharma has been from trenches to the trench coats.

In 2010 he quit a job in banking and took to Miami, sleeping in rental cars and studios while building his name and relationships as a staff producer.

He eventually teamed up with legendary rap music A&R James "Redd Eyezz" Pierre who put him in studios with Pharrell Williams, Lil Wayne, Flo-Rida among countless others. AM thrived -- rising from a small time staff producer into a disruptive executive with over $100 million in deals and transactions to his credit.

AM and Redd Eyezz work closely to this day. Between 2012-2021 they were jointly running artist development for Cash Money Records - the most successful independent music label in the world, with over one billion records sold and over 100 billion streams. At Cash Money they work closely with iconic label founder Bryan “Birdman” Williams and have helped build "Rich Gang" into an massive brand with over one billion streams and millions of followers.

AM also managed grammy nominated mega-producer "London On Da Track" (5 million followers, +1 billion streams), one of the most in-demand producers in the world who has worked with Drake, Post Malone, Kodak Black, Young Thug, Nicki Minaj - pretty well every other triple A artist. In 2018 AM and London founded "LiV Group" together, an independent record label based in Los Angeles.

AM has also been a coach and mentor to countless artists, producers, engineers, songwriters and young music executives, guiding them towards generating revenue in what Mark Cuban calls "the toughest industry in the world."

His private studio is considered one of the most beautiful in North America - and he is by and far one of the most successful private studio owners in the world.

As of 2021 AM and Redd Eyezz have been focused on building out “The AMAG Collective,” one of the world's top artist development and creative strategy agencies, based in Canada.

AMAG COLLECTIVE